
Both, indicate that investments should be made to meet a brand’s specific shopper rather than following digital trends to create the best consumer experience.

Under the theme of 'anti-mode', S'YTE proposes a genderless collection to the world in a mode that inherits the 'cutting' and 'silhouette' that are typical of Yohji Yamamoto. The origin of the brand name is et Y's 'with Y's' in French. Salomon has built very strong relationships with many of the top VCs in Europe and the US. 'S'YTE (site)' is a brand limited to THE SHOP YOHJI YAMAMOTO designed by Yohji Yamamoto 's creative team. Origins wants to help that by bringing influential LP's and their social media influence to consumer startups. Given his role, he saw companies spending 20 to 40 of VC money on growth. The first is that omnichannel will look different for every brand and the second is that shopper-informed discovery will emerge as a differentiator. Salomon was the Head of Startups & VC at Facebook France. Looking ahead, Syte shared two key forecasting trends, predicting what is to come in e-commerce in the months ahead. Worth noting, however, is that these shoppers concentrate on purchasing home décor items which takes more time, research and consideration than other categories. In contrast to both the bulk buyer and the frequent fashionista, Syte describes its third consumer profile as “one of the most frustrating shopper types brands and retailers encounter.” Named the doubtful decorator, the company notes that while these consumers are spending a long time shopping online and are seemingly engaged, they almost never convert. Notably, most frequent fashionistas can be brought in by Facebook and Google Ads. However, a key difference between the profiles shows that this shopper is more “obsessive” when it comes to online shopping, returning to favorite sites many times per month. Similar to the bulk buyer, Syte’s data shows that the frequent fashionista shops on desktop and mobile. Notably, these consumers are most active within the fashion category where they are seen purchasing about 5.8 items per order. However, carbon dating of the charcoal remains dates the site origins firmly in the fourth century BC, or earlier, the timber remains being earlier still. On average, bulk buyers spend $621 per order when shopping on a desktop and $518 when shopping on a mobile device.

In a nutshell, Syte defines the bulk buyer as a high-value customer who “makes up the top tier of shoppers when it comes to the average order value.” While these shoppers are not necessarily buying the most expensive items, they are spending on a variety of moderately priced items, driving up average order value through cart size. Pusha T, Futura, and More Attend the KENZO By Nigo Launch Party
